The Agency Behind Your Next Growth Stage

The Highlight is a media buying agency built for beauty and wellness brands ready to scale with precision, not guesswork.

We run Meta Ads, TikTok Ads, and Klaviyo email marketing as an integrated growth system, not disconnected services. Every campaign is funnel-aware, every creative is tested, and every recommendation ties back to one thing: measurable revenue growth.

We work differently than most agencies. Instead of chasing impressions or "brand awareness," we treat your ad account like a system to optimize: constant creative rotation, disciplined testing, and reporting that shows exactly what's working and what isn't.

Our approach comes from real experience in the account, not theory. Since 2018 we've managed ad spend across beauty, wellness, and DTC brands, including driving 127 purchases at a $0.59 CPC and 2.14x ROAS on cold traffic for a brand-new account with no existing pixel data.

We're selective about who we work with. We partner with brands ready to invest in real growth, and we bring the same discipline to your budget that we'd bring to our own.